Saluting Veteran Small Business Owners In The Community
La Jolla Lifestyle: Tell us a little about yourself.
Nicole Heffel: I served in the United States Navy as a Master-at-Arms under both Marine Corps and Navy commands. I joined to serve my country and to afford college. After I earned my Juris Doctor from Thomas Jefferson School of Law.
LJL: Tell us about your Boutique Law Firm.
NH: I focus on estate planning and elder law, and veterans benefits. I love it because I take a more proactive stance on the law. I have a great client base in La Jolla; second to none!
LJL: How did you come to opening up your firm?
NH: I’ve always wanted to. I did my homework and reached out to the Institute for Veterans and Military Families (IVMF) after putting together a business plan. Then did some market research and dove in a month later. All grassroots efforts!
LJL: What does being a veteran-owned small business owner mean to you?
NH: It mean’s I made it! I overcame obstacles and continue to face my fears, but its one of the most exhilarating things I’ve done.
LJL: How has military service guided you as you run your firm?
NH: Fight, or flight mentality is what I’ve transferred over to my business.
LJL: What have you done that you’re most proud of?
NH: Helping fellow veterans in the community and hearing “ You’ve saved my life”. It’s such a moving reward.
LJL: What advice would you give to other veterans who want to open up a small business?
NH: Seek help from the IVMF. They offer lots of support and programs for veterans who wish to own a business.
“I know there’s things I’m not great at, but there are some things I am really good at, and it’s working with my clients and understanding the law.”
Nicole Heffel, JD, LLM (Taxation)
Hefffel Law Firm 9404 Genesee Ave., Suite 340 La Jolla, CA 92037 619.550.3080